What works best for you? I saw a discussion here about Print Advertising being dead for real estate industry but of course I disagree, I want to hear your thoughts on this. If I will concentrate a specific budget for advertising, which one should I prefer, I am looking at a month-long campaign.
How much is your budget? You know very well that TV advertising costs more than print. Consider also your target, are they more of a reader or are they TV people?
Do some research first. Producing a good TV advertisement isn't cheap after all. You don't wanna put half of your budget in the ad production after all.