You have to repeat your mailings by sending a letter to the same mailing address three or more times before you move to another list. This process will build your credibility with the reader by showing them that you are serious and still interested.

Repeating your mailings is what will set you apart from your competition. Most new investors will send out one mailing, and then move to a different mailing list. And most often give up if they didn’t get any responses. But if you continue to send a letter to the same people, they will most likely call you if they decide to sell their home, because you will look a little bit more credible.

If nothing else you will certainly get calls from them asking you to quit mailing them letters. At least then you can take them off your list so you don’t waste any more postage on them. =)

Also, keep in mind that sending letters has a residual value. Many people will save your letter for future reference. I often will receive a response from a letter that I sent out 6 months to a year earlier. In fact, I now put the following sentence toward the bottom of my letter along with my call to action…

“If you are not interested in selling at this time, please hang on to this letter and give me a call when you’re ready.”
I basically ask them to give me a call, or save my letter for later when they are ready to sell. This works!

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"You have to repeat your mailings by sending a letter to the same mailing address three or more times before you move to another list. This process will build your credibility with the reader by showing them that you are serious and still interested."

Overdoing this will mark you as an irritating marketter (and therefore stain your credibility). So just be careful. :)
I think it's normal for people to get irritated, but it should not stop you from doing your job. As long as it is done with good taste and good intention, then it is okay!

Hannah Wy said:
"You have to repeat your mailings by sending a letter to the same mailing address three or more times before you move to another list. This process will build your credibility with the reader by showing them that you are serious and still interested."

Overdoing this will mark you as an irritating marketter (and therefore stain your credibility). So just be careful. :)
Nice techniques John. This goes for snail mails, what about with emails? Any tips you can share with us?
I have a few questions:

How often should we resend mails?

Should we mention that we previously sent a mail and that this is for a new offer?
Let me answer those quesitons with questions too.

How often do you want to receive business mails saying the same content? I say far from being often.

Should we mention that we previously sent a mail and that this is for a new offer? Will it imply sincerity with your mails if you do this? Will it increase your chances of getting leads? If yes, then do it.

Well these are just my opinions. I wanna know what others think.


Tamlyn Brooke said:
I have a few questions:

How often should we resend mails?

Should we mention that we previously sent a mail and that this is for a new offer?
Not too often as you don't want to irritate your target market. I say once a month is okay. As for the other question, I really don't know.

Tamlyn Brooke said:
I have a few questions:

How often should we resend mails?

Should we mention that we previously sent a mail and that this is for a new offer?
You will just hurt yourself and damage your name if you send mails too often, so be really careful about it.
There should also be an "expiration" for every mailing list. I'm trying to say that if the mailing list was made 10 years ago, then there is a great chance that the contacts are now non-existing, there may be wrong names on the list, people die, get married, change address etc. Take these things into consideration!
When it comes to direct mail it really doesnt matter how often you send letters. If the person is interested they will contact you back. Those that get irritated are not likely going to be good prospects anyway, and if they call and ask you to be removed from your list then do so.

The frequency of the mailings will depend on the type of list you are using. If its a foreclosure list, then your time frame is compressed and you may want to send one letter every 5 days. If its an out of state owner or expired listing, then maybe you send one every 15-30 days.

Typically you want your messages to build on one another in a sequence, but be sure that each letter is understanable on their own in case they did not read a previous one. For example you may want to reference a previous letter "Hi John, I sent you a letter last week and did not hear back from you..."

Email marketing is an entirely different issue. There are now federal laws that prohibit unsolicited email marketing, with the exception that you provide the recipient the ability to unsubscribe. I would NOT recommend buying email lists and then marketing to them... instead you would want to use advertisements to drive the visitors to your website where you collect their contact info and obtain their permission to send them information via email. This is done by using a website with a feedback form on your website. For more info on that go here... real estate investor websites

I hope that helps.
Just a thought, is there any law prohibiting unsolicited mails (snail mails)? I know there is in emails, but what about snail mails?
Here are a couple of other helpful hints when it comes to using direct mail campaigns. Be sure and give your potential seller several ways to contact you, the more you reach them at their comfort level the more of them will respond to your mailings. So supply your potential seller with an e-mail address, mailing address, phone number, fax number and a website if you have one. The letters I use also have a response mechanism that tell my seller exactly what information I need from them in order to determine whether there is a deal to be made, I even ask them to include photos of the property. All of this saves you time and hassle and pre-screens your prospects for you.



http://www.marketingmagiclady.com
Kathy Kennebrook
Do you always send the same mailings or Three different ones? I sent a post card, followed up by a letter, and depending on the zip code follow up with a by leaving a letter on the doorstep.


http://www.equityforcash.com
We Buy Houses, Stop Foreclosure, Save your Equity!!!

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