There are hundreds of mailing list providers available in your area, and they will typically charge a few cents per address or for a monthly subscription and can be found easily online.

However, before you buy any mailing lists, check with your county tax appraiser’s office to see if you can buy a copy of the current tax rolls on a CD. In my county I can buy the entire tax roll database for every type of real estate there is in my county, for only $30.

The tax data provides me with all the physical information about all the properties in my county, the name and address of the owners, the last sale date and amounts, and any other possible information I could ever need for most of my mailings.
I use this information to segregate my lists for different mailing campaigns. For example, I’ll create a list of all the records that have the owner’s address out of state, and I send them an out of state owner’s letter.

Or, I’ll create a list of all the properties where the owner’s address is just different than the property address, and then I will send a letter to landlords.

One of my best lists is where I find all the properties that were last sold for $100 or less and the owner lives out of state. These are non-owner occupied properties that were transferred by quit claim deeds, and I can usually bet there is a ton of equity in them.

If you cannot get the tax rolls from your county, you should be able to find a local…
list provider by calling up advertising companies in your area. You can also try some of the online list providers by going to google.com and searching for “mailing lists”.
Most lists are very affordable, and can be downloaded in a comma separated value file so you can import it into a prospecting program like RealProspect™, or open it up in Microsoft Excel. Then you can Mail Merge the list with Microsoft Word or the RealProspect™ letter templates feature to create your personalized letters.

Another great mailing list to use is the expired listings list from the MLS. This list will contain all of the recently expired MLS listings that have been on the market, but have not sold. These prospects may be good candidates for lease options, or seller financing deals.

If you’re not a Realtor, then you should build a relationship with one. They can be a great source of leads. I have a relationship with a Realtor in my area that routinely sends me lists of expired listings, and lists of recently listed handyman homes. I bought two houses this year alone that he found for me.

I also send him leads when I get responses from sellers who aren’t interested in creative solutions. If I feel they aren’t a good prospect for me, then I will refer them to my Realtor and I get a huge discount on commissions when he sells a house for me.
You can also subscribe to a “foreclosure” or “for sale by owner” list provider in your area. There are a number of online list providers that you can subscribe to for these leads. Or you can pay someone to get them out of the newspaper for you.

I pay the same person that I use to stuff and address my envelopes $.20 per record to enter all the new “foreclosures” and “for sale by owners” into an Excel spreadsheet for me each week.

Recommended Resources:

• RealQuest.com is a great source for mailing lists. You can create a list by setting your criteria for price ranges, zip codes, amenities, and just about anything you can think of to narrow down your lists.

• Here are a few sources for foreclosure listings:
- www.RealtyTrac.com
- www.Foreclosure.com
- www.foreclosurelistings.com

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I have a question, what's the percentage of mail returns? Let's say per 100 mails sent, how many of them replied back?
the mls is also a good source for all of the landlord held properties as well as those that are free and clear. Pal up with realtor for access to the tax info database
10-15 depending on the market. If you are marketing in a low income area that number is going to be higher.
Indira Goban said:
I have a question, what's the percentage of mail returns? Let's say per 100 mails sent, how many of them replied back?
That 10-15 is kinda high. Based on my experience it's 7-10. Of course these are real leads, people who are really interested in the estate. As they say, quality over quantity.

Hassan Omar said:
10-15 depending on the market. If you are marketing in a low income area that number is going to be higher.
Indira Goban said:
I have a question, what's the percentage of mail returns? Let's say per 100 mails sent, how many of them replied back?
I have used a similar type of set up looking for multi-unit properties.
I have taken over a number of buildings from people that thought being a property manager was easy, but in the end, a lot of them barely knew how to put together a residential lease agreement - let alone run the building smoothly. :)

Thanks for the info!
Thanks for your wonderful post. I just got to know now that I need to buy tax roll database of my country to know name and address of the owners of real estates. Keep up the good work.

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